Absolutely! I wrote 60 articles for the oldest English-language newspaper in South Korea, hoping it will give my novel the necessary exposure. Not so. So I turned to Medium. I was skeptical at first but now I can see how powerful this platform is! And interactive. I have no doubt my novel snippet has already been noticed many, many more times than in the Korean newspaper. Not to mention you never know what the newspaper editors want. YouTube is a good place to gain exposure, too. TikTok, Reddit LinkedIn... but Medium is the best.